As travel advisors, it’s no secret that our busiest season is traditionally January-April. With so many people planning far-flung vacations for the next few months, this time of year can be jam-packed with clients and opportunities.

But what happens when April rolls around and things start to slow down? That doesn’t mean travel advisor season has to be over! In fact, there are plenty of ways travel advisors can keep the momentum going year-round.

For starters, travel advisors should begin by getting creative with their marketing campaigns. Try using new platforms or partnering up with travel affiliates to reach a wider audience. You could also capitalize on seasonal travel trends and target different travel sectors such as cruise travel or adventure travel.

It’s also important to stay ahead of the competition by staying up-to-date with industry trends and understanding what travel clients are looking for. For example, travel advisors should offer unique packages that cater to specific interests or needs (e.g., family travel, honeymoon travel, etc.). Perhaps reach out to your favorite supplier and ask about what types of bookings are currently being reserved.

Finally, travel advisors can extend their reach by hosting travel-related events or webinars. These events could be used to introduce new travel options or offer exclusive discounts and promotions. Hosting regular events is a great way to build relationships with current clients and potential customers alike. Plus, with the ability to be able to go live from your home office or even while you’re in-destination – hosting those on-the-spot engagements makes it even easier to connect with your audience of travelers.

By implementing these strategies, travel advisors can stay ahead of the competition and keep their busy season going year-round. With some creative thinking, travel advisors can turn a usually quiet travel time into a bustling business opportunity.

So what are you waiting for? Take advantage of the travel opportunities that await and keep your travel advisor business growing year-round!